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 Art Director, Graphic Designer based in Rome.

Simplicity and lightness are my creative approach.

Wes Anderson, Sufjan Stevens, and Magritte, my masters. Curiosity and humor, my engines. Sicily, the sea within me.

When I use Artificial Intelligence, I don't know where I end and it begins. Like in the best relationships.

Theatrical improviser and serial mushroom hunter, I see Design as an art that connects people, stories, and worlds.

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Story

I am a multidisciplinary Art Director and Designer with over 10 years of experience in the communication industry.

After earning my bachelor's degree from the European Institute of Design, I started collaborating with several advertising agencies based between Rome and Spain. During this time, I worked on creating advertising campaigns for numerous international clients, where I developed creative concepts, defined communication strategies, and managed the production of campaigns across different channels. I closely collaborated with multidisciplinary teams to craft effective visual and narrative messages.

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In 2021, I was recognized as one of the top creative enterprises in the Lazio Region through the "Impresa Formativa POR - FSI" program. That same year, I began my career as a freelancer, collaborating with major communication agencies and managing the creative aspects of complex projects, from concept development to the executive implementation of communication campaigns.

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I focus primarily on projects related to Branding, Social Media, Advertising Campaigns, and Graphic Design, working with both agencies and directly with companies and brands.

Brands I loved
working on

Heineken Beer
Barilla

Swisse

Danone

Chiesi Farmaceutici

Coop

UIF - Unione Italiana Food

Fiorucci Food
SICP - Società Italiana Cure Palliative

Rizzoli Emanuelli

G7 - Gelati

Fondazione Macri

Milestone years

2024

Photo and video reportage for the Humanitarian Mission of FIMAC Onlus in Burundi.

Burundi, Africa

2021

Ranked among the 48 best creative enterprises in the Lazio Region through the POR FSE 2014-2020 program.

Regione Lazio

2010

Leonardo Project, University of Granada.
The azulejos of the Alhambra revolutionize my creative approach.

Granada, Spagna

1985

My debut in the world, alongside Super Mario Bros, Back to the Future, and We Are the World.

Roma

My expertise:

Art Direction

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Graphic Design

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Design Social  Media

Brand Identity

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  • Spotify

The playlist that fuels my work

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It's May that ruins me, and also September, these two sentinels of summer: promise and nostalgia. Patrizia Cavalli

© 2024 All Rights Reserved. Made with love by Laura Finocchiaro

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